Optimized content marketing paired with a strategic social media approach is a powerful combination-one that will maximize your digital marketing ROI. With so much attention paid to social media, it doesn’t matter if you’re a B2B firm targeting top executives or a B2C brand chasing Gen Z consumers-your audience is online.īut for the ultimate competitive advantage, brands must effectively leverage social media content marketing. And of those 3.96 billion people, each one spends more than 30 minutes per day scrolling feeds, online shopping, and engaging with their favorite content creators.
That’s more than half the world’s population.
There are currently 3.96 billion active social media users. This form of word-of-mouth marketing also allows brands to empower customers to post user-generated content (UGC)-e.g., online comments, product reviews, etc.-which engages audiences far more effectively than brand-produced ad copy. Social media marketing is an excellent way for companies to tell their brand story, engage their fans, and educate consumers on new products or industry trends. Social media marketing uses one or more social media platforms to build brand awareness, drive sales, increase website traffic, or promote a product or service to a target audience. Marketers must collect enough data to ensure they engage the right audience and spend resources on the avenues that drive the highest ROI. Lucrative social media strategies take time and research. Brands can’t simply take a “pay and spray” approach where they buy multiple ads and hope the spots end up in front of the right eyeballs. Not only do they have a direct line to consumers, but they also have the opportunity to establish themselves as industry experts through helpful and informative content.īut developing an effective social media strategy is easier said than done.
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